The AI operator
for your store.
- to ship a change, not sprints
- Minutes
- code or dev tickets required
- Zero
- every change, before it ships
- You approve
How it works
You set the goal. The agent does the engineering.
Set a goal, answer a few questions, wire the triggers and tools — then approve before it ships.
01
Set a goal
Tell Merchly the outcome you want, in plain English — like briefing a teammate.
02
Clarify
It asks a few quick questions — pick one, pick many, or type your own — to pin down the details.
03
Triggers & tools
It wires what starts it, the channels it can send on, and the tools it's allowed to call.
04
Review & ship
Preview the plan on your real data and approve. Change it later by describing the edit.
Use cases
Two kinds of automation. One engine.
Agents think, decide and escalate. Flows are simple, reliable rules. You run both from one place — and approve what ships.
Agents
In pipelineThey decide and escalate — with your approval
- Agent
Cart rescue · escalation
Escalates by cart value until it converts
0h — emailreminder
+24h — emailnudge
+72h — coupon≤ ₹1,000
Converts or closes the loop▲ Smallest discount that works
- Agent
Occasion marketing
Clusters customers, an offer for each
VIPs+15% early access
Lapsed25% off
New10% off
Calendar-triggered✓ You approve the plan
- Agent
Win-back
Cheapest nudge first
Day 0Email · no discount
+5dEmail · 10%
+12dCoupon 20%
Only deepens if needed
- Agent
Review & UGC
Branches on how they rate
4–5★ happyAsk for review
≤3★ unhappyRoute to support
After delivery · WhatsApp✓ Never nags unhappy buyers
Flows
Simple, deterministic rules that just run
- Flow
Abandoned-cart recovery
Email · after 24h, again at 72h
Still thinking it over?Email · 10% off at 72h
- Flow
Big-order alert
Orders over ₹2,000
Order #1042 · ₹25,000Telegram · your team group
- Flow
Diwali coupon
20% off · valid 7 days
Once per customerCreated after you confirm
- Flow
Win-back · 15% off
Quiet for 90 days
We miss you — here's 15% offEmail · once per customer
Channels
Reach customers where they actually reply
Agents and flows send on the channels your customers use — and the AI voice agent will soon pick up the phone.
WhatsAppSoon
Reminders, offers and order updates on the channel Indian shoppers actually read.
Email
Campaigns and follow-ups from your own verified domain.
Telegram
Alerts to you and your team the moment something needs you.
AI voiceSoon · own
An agent that calls to remind, confirm COD or deliver a discount — cutting returns.
Bring your own providers — WhatsApp (Gupshup, Twilio), email (SendGrid), SMS, voice (Vapi) — or use ours. No stacked Shopify apps, no per-app tax: the same automations run either way.
Why Merchly
The last mile platform AI leaves unfinished
Built-in assistants suggest what to do. Merchly actually builds and ships it — across the whole store.
- Platform assistantsAnswer questions and point you to the right settings — then hand the work back to you.
- MerchlyBuilds the agents and flows, runs them across email and Telegram today, and ships only what you approve.
What's in the MVP
Everything you need to run your store on autopilot
One-click setup, agents and flows across your channels, and an approval gate you control. More on the way.
One-click setup
Connect Shopify in a click. Merchly reads your catalog, carts and customers.
Approvals & guardrails
Nothing ships without your OK. Every workflow runs in shadow on your real data until you turn it live.
Multi-channel sending
Email and Telegram today, WhatsApp next — from one place.
Agents that decide & learnIn pipeline
They escalate across channels, pick the cheapest path that converts, and improve from outcomes.
AI voice agentIn pipeline
Calls to confirm COD and cut returns — on Merchly's own low-cost infrastructure.
Impact dashboardIn pipeline
Recovered revenue and redemptions per agent, in one view.
Your first change is on us
Tell us one thing you’d fix about your store today. We’ll build it, ship it, and you’ll see it live — before you pay anything.
Claim your free changeEarly access · Shopify stores · India & US